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Power of Sales & Marketing Analytics

Marketing and sales data go hand-in-hand. And having the right data and analytics can be the difference between making or missing lead goals and quota.

Join us as we uncover the value and insights from leveraging your sales and marketing data in Tableau.

Attend this session and you’ll:

  • Discover sales and marketing analytics that provide business insights faster and easier.
  • Hear from Andy McLennan, Data Product Owner and Mark Mikolajczak, Data Scientist from STV Group on how they have personalised customer experience by leveraging data analytics.
  • Network with your sales & marketing peers from other organisations.



13:30 – 14:00: Registration
14:00 – 14:30: How to improve your sales & marketing insights using Tableau
14:30 – 14:45: Guest presenter, Brian Hills with the Data Lab
14:45 – 15:30: Discover how STV Group use Tableau to create personalised customer experiences
15:30 – 16:00: Q&A
16:00 – 17:00: Networking

BONUS: Hands-on Session offering on the morning of 26 October
Want a Tour of Tableau? Join Perception Data Consulting for an Intro hands-on training session during the morning of 26 October from 9:30-12:30 BST at STV Group Offices.

Please bring a laptop if you wish to follow along. If you don’t have a license, you can install a 14-day trial of Tableau Software here.

Some areas covered below:

  • Desktop Workflow
  • Connecting to data
  • Arranging your data
  • Building Graphs
  • Filtering
  • Creating Groups
  • Slicing Data by Date
  • Mapping Data Geographically
  • Customizing Your Data
  • Quick Table Calculations
  • Building Dashboards